How to use the Instagram algorithm strategically

Instagram has become one of the most popular social networks: The photo and video service has one billion users around the world, 15 million of them in Germany alone. Anyone who wants to be noticed online can no longer avoid Instagram. But success doesn't come automatically with a few aesthetic pictures. That's why we'll explain how you can use the Instagram algorithm to your advantage and what role Instagram hashtags play in this.

How does the Instagram algorithm work?

The Instagram algorithm wants to show each user the posts that are most important to them, so that they spend as much time as possible on the platform. That's why the images and videos on the homepage have long since been sorted by relevance rather than chronologically. This is because most users follow a large number of profiles, but hardly have the time to look at every single new post. The competition is fierce. The algorithm therefore sorts all new posts, taking various criteria into account.

One of the most important success criteria is the number of likes and comments. They show the Instagram algorithm that the respective post is particularly popular and therefore could also be interesting for other users with a high probability. Interactions that happen shortly after the publication of your post are particularly relevant. So quantity and speed are what count. Success on Instagram is no coincidence, because the algorithm evaluates concretely measurable criteria. You can take advantage of this functionality and increase your visibility and number of followers in a targeted manner.

How do Instagram hashtags work?

Instagram hashtags are also an important success factor. They ensure that users who do not yet follow your profile can quickly find your content. The social network allows users to search specifically for hashtags and to follow their favorite hashtags. Anyone who follows an Instagram hashtag will see the most popular posts with this hashtag in their timeline - from profiles that they do not follow.

This is how users become aware of interesting accounts. In order to successfully reach your target group, the hashtags must accurately reflect the respective image content and also match your entire account. For example, if you run a profile for sports lifestyle, #beer is less suitable than #lovesports or #gymlife.

Which hashtags should I use?

Too many random hashtags can be off-putting. Therefore, you should select your Instagram hashtags specifically. On the one hand, they must fit your content, but on the other hand, they should also have a high reach. A hashtag that only a handful of people have used so far is of little use to you. Therefore, research is useful to select successful hashtags. With the free tool from Influencer Marketing Hub, you can find out in no time how popular a hashtag is. Simply enter it on this page and relevant statistics will be displayed. Here you can see whether you reach many people with it and which comparable hashtags exist with possibly more reach.

Why should I buy Instagram Likes?

The functionality of the Instagram Algorithm means for operators of profiles on the platform: If you just post blindly, you will most likely not be seen. To increase your reach, from now on each of your photos or videos must collect as many interactions as possible within the first half hour after publication. The Instagram algorithm interprets this feedback in the form of likes as a sign of relevance. As a result, your post will appear in higher positions among your followers, and at the same time it will be shown more often to users who follow your Instagram hashtags. With this strategy, you increase your reach in the long run, because you are seen more often and thus get more followers. You get only a few likes and comments on your posts? Then you can use followersheaven Buy Instagram Likes. This way you can quickly and with little effort generate the signals that the Instagram algorithm pays attention to.