Instagram Reels - a real competitor to Tik Tok?

With the launch of Instagram Reels in August 2020, the Instagram world has become richer by another posting format. Among the Instagram community, Instagram Reels now seem to be perceived as serious competition to TikTok. Wish or reality? Justified hype or merely a TikTok offshoot? The following overview sheds light on Instagram reels and explains how influencers can use them to achieve a wide reach. Instagram reel views and Instagram reel likes are elementary.

What areInstagram Reels and what is important when creating them?

Similar to TikTok, Instagram Reels are short videos that are inspirational to followers and those who want to become followers. The clips may have a duration of 15 to a maximum of 30 seconds and are designed to cast a fishing line for Instagram Reel Views and Instagram Reel Likes. The challenge of creating an Instagram reel is that it should have a high persuasive power from the start.

There are few limits to creativity when creating one, and multiple video sequences can be edited together to create a reel. Instagram reels tell the story that influencers & co. want to sell to a global community. The musical background plays an essential role by activating emotions.

How do they differInstagram Reels from classic TikTok videos?

One of the most significant differences between the two video formats is the average target group addressed by a post. This is significantly younger for TikTok, with an age of around 13 to 24, than it is for Instagram, with a target group of 24 to 35.

Instagram has created a format with the Instagram Reel that places messages precisely and crisply to the point. This is achieved through the much shorter duration of a reel. The 15 to 30 seconds on Instagram are compared to 60 seconds for a TikTok video. With the reel, the post visitor should only be given a short amount of time to be animated to take action by the video impulse. For influencers, such an action can be a key factor in addition to theInstagram Reel Views in theInstagram Reel Likes be visible.

In addition, Instagram offers a library of music that can be used as background music for the reels and, at best, lead to numerous Instagram Reel Likes. Instagram also offers a limited number of effects. The offer for music and effects is much more extensive at TikTok. These editing modes are complemented by attractive editing techniques and special filters.

How canInstagram Reels be created?

Reels can be created using the Instagram camera, which is also used for creating an Instagram Story. After activating the "Reels" mode, the editing tools are available. In addition to the music library and the gallery on AR effects, the individual elements can be freshly arranged and the speed can be adjusted. The latter is possible both upwards and downwards. Hands-free recordings are possible via the timer option.

Instagram Reels can be recorded completely or as series clips. Furthermore, a video upload from the gallery is possible. Last but not least, the finished reel can be shared.

How do influencers increase their reach?

A good approach is to use high-reach hashtags, post at a time when the target audience is online, use portrait formats, and encourage followers to like as well as share the reel. However, to be successful as an influencer, time is one of the biggest enemies. Due to this, quick solutions are required in most cases. Influencers can therefore buy Instagram reel views or Instagram reel likes. This way, the process of achieving increased reach in a fast way can be optimized significantly. Nevertheless, the posted Instagram reels should be exciting, creative and fascinating.