Tik Tok vs. Instagram - what are the differences?

Posted by Lars Denzer On

Young people love it: within minutes, with the help of colorful filters, stickers and an extensive music library, a short video is created and played out to a multitude of like-minded people. In a hectic and fast-paced world where people's attention span is only a few seconds anyway, Tik Tok takes advantage of exactly this point. Who wants to watch a YouTube video that lasts several minutes when you can watch dozens of clips on Tik Tok in the same amount of time? Due to its rapidly increasing popularity, it's worth comparing it to the successful Instagram platform.

Similarities between Instagram and Tik Tok

Neither Instagram nor Tik Tok is about the dull number of followers, likes and comments. Both platforms give you the opportunity to fully express yourself creatively and express your personality with the help of pictures and videos. You can tag others' posts with Instagram Likes and Tik Tok Likes , post comments or share ideas. Hashtags let you discover new content or people you never would have found.

Differences between Instagram and Tik Tok


Of course, there is some overlap in terms of demographics between the two platforms. However, the account with the most Tik Tok fans in the world already points to a significant difference: Charli D'Amelio is only 17 years old herself and appeals to a very young target group. This observation runs through the entire app. Just under half of global users are between the ages of 13 and 24 and are predominantly female. Influencers who have such a target audience in particular should be paying close attention to Tik Tok. Instagram users, on the other hand, are much older on average.


While Instagram was originally a platform where you could share the latest pictures with your friends and followers, this has since changed. In addition to longer videos that you can post on IGTV, there is now the option, similar to Tik Tok, to create short clips with a lot of colorful filters and cool music, called Instagram Reels. This is very reminiscent of creating your own content for Tik Tok and is also specifically promoted by Instagram, in which reels are played out to a large audience.

Basically, everything seems more orderly and structured on Instagram. However, the intuitive operation of the Tik Tok app is probably one of its secrets of success. Based on your Tik Tok views and awarded likes, a single swipe will show you a new clip that you're likely to like.


The difference shown above in terms of age groups also inevitably leads to different content being published on each platform. While Tik Tok's primary goal is to entertain you, you can now find informative content on almost any topic on Instagram. However, the two platforms are converging more and more, combining fun entertainment with exciting information.


Another key difference is the algorithm, which roughly determines how visible your shared content is on each platform. Basically, it can be said that after a certain amount of time, your posts on Instagram lose reach and are shown to fewer people. The Tik Tok algorithm, on the other hand, works completely differently: for example, if an old video of yours gets a lot of likes, views, and Tik Tok shares, it can still go viral after a few months.

Future outlook Tik Tok vs. Instagram

It remains to be seen if and when Instagram will be overtaken by Tik Tok. However, it is likely that the Tik Tok platform will continue to grow in popularity and provide another option for businesses and self-employed individuals in particular to spread their message in the future. Especially if Tik Tok eventually makes advertising options available to everyone.