What are micro influencers - at what point do you become "important"?

Posted by Stefanie Denzer On

Mikro Influencer werden - wie geht das?

What is a Micro Influencer? And is it worth it for you to become one? When you think of influencers, you usually think of the big channels, but that doesn't have to be the case. You don't have to have 100,000 or 10,000 Instagram followers or TikTok followers to be considered an influencer. We'll explain why in this article.

Why are influencers so important for companies?

Most people are tired of ads. They block it out, they tune it out, they avoid it. This puts a strain on companies that want to reach their customers with their advertising messages. In recent years, a solution has emerged that benefits everyone involved: influencer marketing.

Influencers are primarily private individuals who manage to inspire many people about themselves on their channels and with their content. They tell about their everyday life, take people with them, share a lot of personal information and of course give tips. Depending on what area they are active in, it differs a lot. Some deal with the topics of home and garden, others have technical content, still others - which should be most - have the topics of fashion, looks, make-up and styling in the program.

But it's not actually important that you showcase certain topics. Often, you simply present yourself as a human being, thereby providing an opportunity for identification.

Companies need influencers because they are role models for their followers. They are credible because they are private people and use their own language to present certain products, for example. The language of advertising is artificial and not very authentic, even if it tries to imitate authenticity. Influencers, on the other hand, are real and people can sense that.

Micro influencers: at what point am I "important"?

You can expect to make money as a micro influencer if you have about 1000 Instagram followers or TikTok followers . However, it's not just the number of followers that matters, it's also the engagement, which is the number of Tik Tok Likes, Tik Tok Views and Tik Tok Shares or Instagram Likes. Followers can be bought, real communication can't, and that's what companies are looking for. So you should build a community before you think about making money. That's how you can be successful!

You may be wondering why you don't need tens of thousands of followers. The answer is that you simply need to carve a niche. The more pointed your niche, the smaller the chances that half the world will be interested in it. However, the better chance a company that offers products in that niche will have of reaching their customers with you.

How do I become a micro influencer?

You see, it's not impossible to make money even with a small channel. By all means, post regularly and find out what your followers want and respond to. Just be yourself, but be present and always get in communication. Maybe you have what it takes to become a micro influencer - people will show you. What's more, it's something you can learn! So don't give up the idea but stay on the ball!