What are micro influencers - at what point do you become "important"?

What is actually a Micro Influencer? And is it worthwhile for you to become one? When it comes to influencers, people usually think of the big channels, but that doesn't have to be the case. You don't have to have 100,000 or 10,000 Instagram followers or TikTok Follower to be considered an influencer. We'll explain why in this article.

Why are influencers so important for companies?

Most people are tired of advertising. They block it out, they tune it out, they avoid it. That puts a crimp in companies that want to reach their customers with their advertising messages. In recent years, a solution has emerged that benefits everyone involved: influencer marketing.

Influencers are primarily private individuals who manage to inspire many people about themselves on their channels and with their content. They talk about their everyday life, take people with them, share a lot of personal information and, of course, give tips. Depending on the area in which they are active, this differs greatly. Some deal with the topics of home and garden, others have technical content, and still others - which is probably most of them - have the topics of fashion, looks, makeup and styling in their program.

But actually, it's not important that you show certain topics. Often, one simply presents oneself as a person and thus offers a possibility for identification.

Companies need influencers because they are role models for their followers. They are credible because they are private people and use their own language to present certain products, for example. The language of advertising is artificial and not very authentic, even if it tries to imitate authenticity. Influencers, on the other hand, are real, and people can sense that.

Micro Influencer: At what point am I "important"?

You can expect to be known as Micro Influencer earn money if you have about 1000 Instagram followers or TikTok Follower have. However, it's not only the number of followers that matters, but also the engagement, i.e. the number of Tik Tok Likes, Tik Tok Views and Tik Tok Shares or Instagram Likes. You can buy followers, but you can't buy real communication, and that's exactly what companies are looking for. So you should first build a community before you think about making money. That's how you can be successful!

You may be wondering why you don't need tens of thousands of followers. The answer is that you simply need to carve a niche. The more pointed your niche, the smaller the chances that half the world will be interested in it. However, the better a company that offers products in this niche can reach its customers with you.

How do I become a Micro Influencer?

You see, it's not impossible to make money even with a small channel. By all means, post regularly and find out what your followers want and respond to. Just be yourself, but be present and always go into communication. Maybe you have what it takes to become a Micro Influencer to become a micro-influencer - people will show you that. And: You can also learn it! So don't give up the idea, but stay on the ball!