Instagram has firmly established itself in more than just social media marketing. With the right Instagram engagement, you can reach your target audience quickly and easily. This article will show you how to get your Instagram engagement rate and how to measure your success.
What is Instagram Engagement?
A high reach is the goal of all Instagram users. The basic prerequisite for this is a high level of engagement. This means that you generate many interactions with your own posts. The more Instagram followers leave you valuable Instagram Likes, the higher the engagement rate. But Instagram Likes are not the only indication of sufficient engagement. Instagram engagement.
How do I measure my engagement rate?
Your Instagram success can be easily measured by various metrics. These include:
- Instagram Likes
- Instagram Comments
- Instagram clicks
- Instagram Views
All the interactions you receive on your posts increase your engagement rate. However, generating the right engagement on your posts depends on many factors that you should know. Among these factors is the time of each post, but also the frequency of the same. Additionally, the number of Instagram followers must be taken into account. Other factors include the content, messages, and the Instagram algorithm represent.
But you can also easily measure your engagement rate with a tool: Instagram Engagement Calculator or Hypeauditor.com
What is a good Instagram engagement rate?
You can easily calculate your engagement rate on Instagram. All you have to do is look at all the influencer posts from the last 30 days and add up the total number of Instagram likes and comments per post. This amount has to be divided by the number of posts in the last 30 days. Now you already know the average engagements per post. Now you just have to divide this number by the number of Instagram followers per influencer (e.g. yours) and multiply the obtained number by 100. This will give you the percentage, which is the engagement rate. Sounds complicated? Then use a tool like Socialkee, which shows you the engagement rate of each influencer.
Basically, the following applies to the assessment of engagement rates:
- < 3% - niedrig
- 3%-6% - Durchschnitt
- 6%-10% - hoch
- > 10% - very high
So a good rate is between 6% and 10%. Here you can see that the target audience is actually engaged with the content. At lower engagement rates, you urgently need to work on your content.
How can I increase Instagram engagement?
If you are not satisfied with your engagement rate, you should take steps to increase it. The following tips will show you how to increase your Instagram engagement:
- Use specific hashtags.
- Build a community by interacting with your Instagram followers.
- Make sure you have a consistent profile that fits your target audience.
- Follow channels that match your target audience.
- Look for high-quality posts with added value.
- Use direct messaging.
The Instagram engagement is important and should be optimized. Aim for an engagement rate between 6% and 10%. Use tools to measure your engagement, learn about other influencers' rates, and maybe find out who you want to work with. Take advantage of the opportunities Instagram offers you! Numerous tools help you to simplify work processes. In any case, it's important that you stay in touch with your target group and cleverly serve their interests. This may take a little time, but it definitely pays off. We wish you success in increasing your Instagram engagement.